It’s telling when a social media handler has a full month’s plan laid out in front of them. It usually means they have a grip on what keeps their audience engaged.
Creating a calendar can be frustrating work, no doubt – especially when it comes to staying ahead of the curve on the constant barrage of information coming at your online audience. What a calendar does though, is free up time for a page to be flexible in their approach.
1. KEEPING YOUR MARKETING STRATEGIES ALIGNED
No good business plan should be one-dimensional. However effective social media may be in getting brand messages across – just under half the world’s population is still not on the social media bandwagon – approximately 3.4 billion people. And that’s not counting passive users. It’s imperative that your social strategy is synced with your sales, PR and marketing goals to have the required effect.
2. ALLOWS YOU TO PLAN FOR TIMELY POSTS
News and updates across the world break at any time of the day and it’s within this timeframe of an hour to six hours that a social media admin must be able to quickly react. When these posts arrive within the framework of an already pre-planned calendar it’s much easier to squeeze in rather than having to constantly think of fresh ideas on the go.
3. TRIAL & ERROR
Each business’ social media functions differently and has different audiences. The only way to keep a track of your post strategy month on month is to have a consistently planned calendar. Once you have an entire calendar of posts in front of you it’s much easier to switch up posts that probably didn’t work in the previous month and instead have newer ones in place.
4. DEVELOP A BRAND VOICE
Social media users are extremely finicky and are notorious for reacting badly to any change, however small. Consistency is key and a calendar allows you to do just that in maintaining the tone of voice, image quality and feel and hashtags used in all your posts. This gives your audience something familiar to return to and kindles that feeling of familiarity and association with your brand.
With a calendar in place for your social media, everyone in the company gets a voice and can actively participate in shaping the narrative of the month’s posts – more ideas always lead to better perspectives and an enriching variety of posts.